What is eMarketing?

Term referring to the Internet and e-mail based aspects of a marketing campaign, such as banner ads, e-mail marketing, search engine optimization, Pay-Per-Click, and other tools. Also referred to as "Online Advertising."

A full definition can be found on Wikipedia:
http://en.wikipedia.org/wiki/E-marketing

It's all about Visibility in 2005

• 888 millions users (14% of world population)
• In North America 65% of web user have access to broadband (high speed internet)
• 44% of internet users and one-quarter of all adults, now say they use online banking.
  A little more then 48% of users has made an online purchase in past 12 months.
• Google - is now searching 8,058,044,651 web pages
• 84% of internet users have used search engines. On any given day, 56% of those online use search engines.

What are they looking for?

• People, places or things
• Commerce, travel, employment, or economy
• Computers or internet or technology items
• Health or sciences
• Education or humanities
• Entertainment or recreation
• Sex or pornography
• Society, culture, ethnicity or religion
• Government (or military)
• Performing or fine arts

Continuing Trends in eMarketing

• Blogs
• Accessibility
• Web 2.0
• Open Culture
• Meta Data / Tags
• Podcasting and other media-casting

Marketing tips

• Do you research
• Know your target market
• What’s your eCommerce / online strategy? Plan of action.
• eBranding, you can’t judge a book by it’s cover.. or can you? Your online image is everything, you only get one chance to make an impression.
• Service you client well. Their success is your success.
• Keep a blog: everyone is an expert in one way or another, share that expertise!

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